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The Arab Fashion Council (AFC), the largest non-profit fashion association, officially announced the launch of the first Arab Fashion week in the region at a press conference in Dubai, UAE,

Presented by title sponsor Huawei Arabia, Arab Fashion Week (AFW) is a three-day invitation-only extravaganza which will take place at the Park Hyatt from October 31th to November 2nd. In partnership with Dubai Fashion TV of the International Fashion Network, Arab Fashion Week will host the exclusive Royal Arts installation “Royal Signature – Where Art Meets Fashion” in collaboration with Art UAE Foundation and sponsored by The National Council of Tourism and Antiquities of the UAE.

The event will present prominent International and Arab designers, such as Les Copains, Atelier Leonleon, Abed Mahfouz, Laura Mancini, Selphie Bong, and Adelina Rusu, among others, all showcasing their Spring Summer 2016 collections.

Speaking on the momentous occasion, Cavaliere Mario Boselli, the honorary president of both AFC and the National Chamber of Italian Fashion said: “I am extremely happy to contribute to establishing an Arabian Fashion System, in other words a “Fashion Pipeline “considering the development of the sector from textile to the garment industry. It is an exciting time for the fashion and design industry in Dubai, which has become the hub for this sector in the Middle East, we look forward to introducing the region to the first Arab fashion week that is on an International level.”

The conference panel featured the key members of the Arab Fashion Council including, Jacob Abrian – founder of the Arab Fashion Council, Dr Mary Dell’Edera – chief brand officer, Dr Raffaella Carnevale – chief PR officer and Othaija Al Ameri – chief protocol officer; along with Sandeep Saihgal – vice president of Huawei Arabia.